Case Study: MuscleFood achieves 65% reduction in marketing cost per order and builds a data-driven culture with Pyramid Analytics

UK-based healthy food retailer excels with Pyramid Analytics' complete end-to-end capabilities, flexibility, and cost effectiveness

MuscleFood is a UK online and multistore healthy-food retailer serving about 1.8 million customers that sells ready meals, recipe kits and fitness products. As the business added systems like Magento, Shopify, Recharge, Klaviyo, Gorgias and multiple databases, reporting became fragmented and Power BI costs spiralled; MuscleFood needed a flexible, cost-effective BI framework that could scale across multiple stores, consolidate pipelines, and deliver clear KPI-driven insight.

They implemented Pyramid’s end-to-end Decision Intelligence Platform (cloud/AWS) to provide multi-source direct access, fast querying, AI-guided no-code self-service and a simple LMS for training. The change cut marketing cost per order by 65%, drove operational automation in warehousing and customer processes, increased company-wide self-service and dashboard adoption (displayed on office screens), and established Pyramid as the backbone of their data-driven culture.

MuscleFood

Richard Fallows

Chief Information Officer