Case Study: William Reed achieves data democratisation and faster insights with Pyramid Analytics

Pyramid provides a commercial edge through data democratization and insights from complex sources

William Reed’s insights division, Lumina Intelligence, provides market data to food, drink, hospitality and retail organisations. As client demand grew, the team needed to move beyond time-consuming Excel and PowerPoint workflows to flexible, role-specific dashboards that could make complex and disparate sources — especially survey data — meaningful for many types of users across client organisations.

After evaluating BI tools, Lumina selected Pyramid Analytics for its user-friendly interface and powerful modelling capabilities. Pyramid enabled non-engineers to build models and self-service dashboards quickly, supported a “fail fast” approach to trialling data structures, automated reporting to save significant time, and helped democratise insights across users — delivering faster analysis, greater adoption and a clear market differentiator that led to industry recognition.

William Reed

Marie Hense

Data & Product Strategy Director