Case Study: Lumina Intelligence (William Reed’s insights division) democratises data and accelerates insights with Pyramid Analytics

Pyramid modelling and ease of use help William Reed differentiate

William Reed’s insights division, Lumina Intelligence, provides market data to the food, drink, hospitality and retail sectors. As demand grew for role-specific, interactive reporting, the team found its Excel-to-PowerPoint workflows were slow and inflexible and needed a scalable way to democratise insights across hundreds of clients and internal users.

After evaluating BI tools, Lumina chose Pyramid Analytics for its familiar, user-friendly interface and strong modelling capabilities. Self-service dashboards and rapid, non-engineer modelling enabled fast prototyping and “fail fast” testing, automating reporting, saving considerable time, improving adoption across roles, and creating a market differentiator that accelerated innovation and client integration.

Lumina Intelligence

Marie Elisabeth Hense

Data & Product Strategy Director