Case Study: East of England Co-op transforms travel data reporting with Pyramid Analytics

East of England Co-Op transforms travel reporting across 25 branches with Pyramid Analytics

The East of England Co-op, a large independent retailer, faced significant challenges with fragmented and unreliable travel data due to an outdated booking system that used unstructured free-text fields. This led to a reliance on error-prone manual processes in Excel and an inaccessible legacy BI tool, which hampered decision-making. To address this, they partnered with Pyramid Analytics to modernize their data approach.

Pyramid Analytics implemented a solution that integrated Large Language Models (LLMs) and leveraged its semantic layer to standardize and clean the destination data. This resulted in significantly improved reporting accuracy, reduced manual work, and provided clear visibility into travel trends. The success of this project has led the East of England Co-op to expand its use of Pyramid Analytics and LLMs into other areas, laying a foundation for fast, scalable, and actionable AI-driven analytics across the business.

East of England Co-Op