Case Study: Community Choice Credit Union achieves data-driven member insights and operational efficiency with Pyramid Analytics

Community Choice banks on Pyramid for advanced analytics

Community Choice Credit Union, a Michigan-based institution with 22 branches and more than 115,000 members, struggled with a legacy reporting system that produced manual Excel/CSV outputs from siloed systems, slowing its plans for advanced analytics. After evaluating options including Salesforce, Power BI and Tableau, the credit union selected the Pyramid Decision Intelligence Platform for its strong data integration, predictive capabilities and vendor support for a small analytics team.

Pyramid was deployed on-premises for 100 users, pulling third-party data into an SQL warehouse and applying built-in ETL, dashboards and self-service analytics across retail, lending, eCommerce, marketing, risk, the contact center and the C-suite. The result: faster time to insights, hundreds of hours saved in manual reporting each month, improved member behavioral analysis for targeted engagement and cross-sell, and a more data-driven culture now moving from predictive toward prescriptive analytics.

Community Choice Credit Union

Eric Righetti

Assistant Vice President of Retail Delivery