Case Study: East of England Co-op achieves smarter, faster travel reporting with Pyramid Analytics

Leveraging LLMs and Pyramid Analytics to Transform Travel Data Reporting

East of England Co-op, the largest independent retailer in the East of England, needed to fix fragmented and unreliable travel destination data coming from a 20-year-old booking system. The travel team relied on free-text entries, spreadsheets, and an old BI tool that was hard to use, leaving them with poor data quality, limited visibility, and little access for frontline staff. They turned to Pyramid Analytics to modernize reporting and support their data transformation.

Using Pyramid Analytics, East of England Co-op built a semantic layer and integrated LLMs to standardize destination fields, extract location details, and automate reporting. The result was faster, more accurate travel reporting, with manual cleanup reduced from days to an automated daily process. Pyramid Analytics also gave staff direct access to dashboards and insights, enabling better travel planning and smarter, data-driven decisions.

East of England Co-Op

Rob Smith

Technology Officer