Case Study: University of South Florida builds bold campus pride with Pyper

University of South Florida reaches 67 million gross impressions with Pyper

The University of South Florida sought to communicate its prestigious new membership in the Association of American Universities and other achievements to the Tampa Bay community. They turned to the vendor Pyper to develop a compelling, multi-faceted marketing campaign that would generate pride and awareness around this news.

Pyper implemented a high-reach campaign centered on a bold video spot that aired during premium television programming and on OTT platforms, supported by an extensive out-of-home billboard strategy, NPR, and airport signage. The campaign was highly successful, exceeding its initial goal of 62 million gross impressions and achieving an estimated 67 million gross impressions, significantly boosting awareness and pride for the university.

University of South Florida