Case Study: Oasis Roamer launches a fully formed brand experience with Pyper

Oasis Roamer launches a full brand and website ahead of opening day with Pyper

Oasis Roamer, a new immersive bus-led expedition experience in St. Petersburg, approached Pyper with the challenge of building a complete brand identity from scratch. They needed a cohesive brand platform, key messaging, logo, and website developed in tandem to be ready for their launch day, as they had no existing audience or reputation to build upon.

Pyper developed a full brand identity for Oasis Roamer, starting with a foundational brand platform that positioned the city as a stage and guides as storytellers. They designed a visual identity, including a logo that evoked travel and St. Petersburg, and built a launch-ready website to bring the brand to life digitally. The work provided Oasis Roamer with a fully formed and cohesive brand system from day one, ready to turn the city into its stage.

Oasis Roamer