Case Study: Lions World Vision Institute boosts youth eye health awareness with Pyper, Inc.'s marketing strategy

Lions World Vision Institute expands eye-health curriculum to middle school with Pyper

Lions World Vision Institute (LWVI), in partnership with the Glazer Vision Foundation, received a state grant to build community awareness for its mobile vision clinic program and to develop a STEM curriculum for children. Their challenge was to create an engaging marketing plan and educational materials that effectively communicated the importance of eye health to both kids and parents. They sought the expertise of the vendor, Pyper, Inc., a creative marketing agency, for campaign development.

Pyper, Inc. developed a comprehensive marketing strategy that included a new brand look, strategic messaging, and custom illustrations. The solution featured a social media toolkit and a kid-friendly STEM curriculum brought to life with games, puzzles, and mascots named Lens and Iris. The campaign was highly successful, receiving positive feedback from teachers and community leaders on how effectively it engaged children. Due to this success, the program is being expanded to reach middle school students, furthering the initiative's community impact.

Lions World Vision Institute