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Case Study: La Segunda Bakery & Cafe boosts social engagement and email subscribers with Pyper
A Pyper Case Study
La Segunda Bakery & Cafe boosts social followers by 322 with Pyper
La Segunda Bakery & Cafe, a family-owned Tampa Bay institution, partnered with Pyper to boost its email subscriber list and grow its social media following. The challenge was to increase community engagement and digital marketing performance for the iconic local brand.
Pyper implemented a strategic promotional giveaway for National Cuban Sandwich Day. The solution required entrants to follow La Segunda on social media and submit their email addresses. Pyper promoted the contest through social media posts and email campaigns. The results were significant: the giveaway attracted 1,165 entrants, added over 1,000 new email subscribers, and increased social media followers by 322. Email click-through rates surpassed the industry average, and social posts garnered over 7,000 impressions.
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