Case Study: Pinellas County Economic Development achieves a refreshed brand identity with Pyper

Grow Smarter St. Petersburg refreshes a 20+ year-old brand with Pyper

Pinellas County Economic Development (PCED) faced the challenge of an outdated brand identity that no longer resonated with modern audiences or effectively promoted the area as a vibrant business community. Their 20-year-old logo and marketing materials lacked a contemporary feel. To address this, PCED hired vendor Pyper, Inc. for branding and creative services to develop a new visual identity.

Pyper, Inc. created a modern logo that abstractly incorporated local elements like palm trees and waves within the PCED acronym, paying homage to the old brand while providing a sophisticated new mark. The solution included a full suite of updated business materials, from stationery to email templates and pop-up banners. This comprehensive rebrand successfully positioned Pinellas County as an ideal business climate for potential stakeholders.

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