Case Study: Florida Dermatology Specialists grows patients and web traffic with Pyper

Florida Dermatology Specialists boosts new patients 87% YoY with Pyper

Florida Dermatology Specialists, a new dermatology practice led by Dr. Richard Krathen, partnered with Pyper to build a strong brand foundation and overcome the challenge of low awareness in its local market. The practice lacked a comprehensive marketing strategy and needed to attract new patients to fill capacity at its two locations after its initial branding and website offered significant room for growth.

Pyper began by developing a full brand platform and key messaging guide. The strategic marketing plan included cleaning up the digital footprint, running targeted Google Ads and social media campaigns, and deploying local print and out-of-home advertising. As a result of Pyper's work, Florida Dermatology Specialists saw an 80% quarter-over-quarter increase in web traffic and an 87% year-over-year increase in new patients, demonstrating significant growth driven by the new brand and marketing strategy.

Florida Dermatology Specialists