Case Study: Bliss Dermatology + Wellness grows patient education with Pyper’s YouTube video strategy

Bliss Dermatology + Wellness grows YouTube to 4,300 monthly views with Pyper

Bliss Dermatology + Wellness, a dermatology and wellness practice, wanted to expand its patient education efforts by creating a comprehensive hub for skin care and wellness content. The challenge was to launch and manage a successful YouTube channel that would allow their providers to demonstrate their expertise and connect with patients. They partnered with Pyper to develop this long-form video resource.

Pyper managed the full video production process for Bliss Dermatology + Wellness, from strategy and filming to editing and publishing. The solution included launching a YouTube channel with a commitment to four long-form videos per month, which were also syndicated as shorter clips on other social platforms. As a result, the channel averages 4,300 views per month, peaked at 7,899 views during a key awareness month, and has grown to over 235 subscribers, with video content consistently outperforming other types.

Bliss Dermatology + Wellness