Case Study: TheyDo increases trial-to-opportunity conversion with Pyne digital in-product demos

How TheyDo increased opportunities by 2.3x with digital in-product demos

TheyDo, a journey management platform, faced challenges in helping trial users experience their product's value and convert to paid customers. Their complex tool had a steep learning curve, making it hard for users to reach "Aha" moments without expensive, manual handholding from the team. Traditional product education methods were ineffective, which limited growth and created a poor user experience. To address this, TheyDo partnered with vendor Pyne to implement its digital in-product demo solution.

Pyne created a custom AI demo agent from a video of TheyDo's CEO to guide users through the platform. This automated the handholding process and provided a scalable, immersive experience. The solution had a transformative impact: the conversion rate from trial to opportunity increased by 2.3x, activation rates rose from 40% to 67%, and the time for users to reach value was reduced eightfold. Pyne's implementation significantly lifted TheyDo's key performance indicators and created a major boost to their pipeline.

TheyDo

Justas Petronis

Principal Product Manager