Case Study: Amazon Prime Student engages new students with a 3D game ad by Px8 Digital Design Studio

Amazon Prime Student launches 3D ad campaign in 3 months with Px8 Digital Design Studio

The customer, Amazon Prime Student, sought to engage new students during a winter semester campaign, a time when the hybrid nature of studying created a confusing gap between the physical and digital worlds. Their challenge was to bridge this divide and connect with their audience. They partnered with the vendor, Px8 Digital Design Studio, to create an advertisement for this campaign.

Px8 designed and produced a dynamic, bright VFX advertisement in the form of a 3D game. The solution envisioned students playing as themselves to win a grand prize while collecting benefits. The vendor handled the full 3D production, character rigging, compositing, and post-production. The final advertisement was broadly successful across the DACH region for Amazon Prime Student.

Amazon Prime Student