Case Study: Tricoci University boosts enrollments with PX

Tricoci University grows enrollments 27% with PX

Tricoci University of Beauty Culture, a beauty education institution with 15 campuses, faced challenges in growing student enrollments through paid social campaigns. They needed to manage customer acquisition across multiple locations with unique goals while adapting to changing platform algorithms and reaching prospective students in competitive markets. They partnered with vendor PX to manage their paid social efforts.

PX implemented a full-funnel paid social strategy that included UGC creatives, localized messaging, and continuous testing across platforms like Meta and TikTok. This approach allowed for dynamic budget shifts to the highest-performing campaigns. As a result, PX helped Tricoci University achieve a 27% year-over-year growth in enrollments and a 48% increase in lead volume while also decreasing cost per lead by 7.5%.

Tricoci University of Beauty Culture