PX
2 Case Studies
Case Study: Spring Venture Group achieves 13x campaign scale at target CPA with PX
A PX Case Study
How Spring Venture Group zeroed in on its best lead sources to reach its goals
Spring Venture Group, a leader in insurance comparison shopping for senior healthcare, needed to broaden its base of potential customers during Open Enrollment. They launched their OE campaigns through PX (using its Find Your Customer platform) to centralize measurement across sources, segment channels and lead types, and apply sales disposition data to guide decisions.
PX implemented dynamic pricing, highly specific source/channel segmentation and a daily disposition-reporting feedback loop so Spring Venture Group could quickly optimize bids and channels. The PX-driven approach let Spring Venture Group scale outcomes up to 13x while keeping CPA below target, delivering measurable growth at scale.
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Spring Venture Group
Jason Owen
Online Marketing analyst