PX
2 Case Studies
Case Study: Clearlink achieves 44% below-target CPA and scales Open Enrollment success with PX
A PX Case Study
How Clearlink Zeroed in on Their Best Lead Sources to Reach Open Enrollment Goals
Clearlink faced the high-stakes challenge of hitting aggressive cost-per-acquisition (CPA) and volume goals during Open Enrollment and needed to quickly identify which call partners could deliver scale and efficiency. They engaged PX, using PX’s platform and sales disposition data to aggregate and evaluate hundreds of insurance-specific lead and call sources through a single integration.
PX enabled Clearlink to test over 200 sources, rapidly surface top-performing partners via disposition analytics, and then scale exclusively with those partners. The result: Clearlink achieved CPAs 44% below their normal target levels during Open Enrollment and maintained that improved performance while scaling the campaign in subsequent months.
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