Case Study: Dorsey College grows enrollments and cuts CPL with PX

Dorsey College grows enrollments 9% and cuts CPL 11% with PX

Dorsey College, a career education institution with multiple campuses in Michigan, faced the challenge of managing complex marketing across numerous channels and locations while navigating strict compliance requirements and intense market competition. Their goal was to grow enrollments efficiently. They partnered with vendor PX to centralize and manage their digital marketing and operations.

PX implemented a centralized marketing strategy, managing all of Dorsey's online channels including paid search and social. The solution included relentless testing and optimization and a rigorous compliance process. As a result, PX helped Dorsey achieve a 9% year-over-year growth in student enrollment and an 11% reduction in cost-per-lead, sustaining performance improvements over their long-term partnership.

Dorsey College