Case Study: American Residential Services achieves 500% lead growth with PX

American Residential Services grows lead volume 500% with PX

American Residential Services (ARS), a large residential home services network, faced challenges with an inefficient and unpredictable affiliate lead generation program. Their manual processes, high duplication rates, and lack of reliable tracking made scaling difficult. They partnered with vendor PX to rebuild their customer acquisition infrastructure from the ground up.

PX implemented a centralized platform to manage all lead sources and channels, introducing dynamic pricing and automated systems. The solution included cross-channel deduplication and validation to eliminate wasted spend. As a result, ARS achieved a 500% growth in lead volume and a 40% reduction in cost per appointment, generating $70.5 million in sales at a 19% marketing cost ratio.

American Residential Services