Case Study: ADT achieves 300% more leads and steady CPA with PX

ADT grows lead volume 300% and drives 700+ installs a month with PX

The customer, ADT, a major U.S. home security provider, faced significant challenges in its third-party lead acquisition. These included financial risk from a long sales cycle, under-optimized landing pages, compliance exposure, a high rate of unreachable leads, and a lack of transparency across its 45+ lead sources. To address this, they partnered with vendor PX and its customer acquisition platform.

PX implemented its platform as the central technology layer for ADT's entire third-party acquisition. The solution provided full transparency, dynamic lead pricing, smarter routing with appointment scheduling, and a system of compliant, branded landing pages. This allowed ADT to successfully shift to a cost-per-install payment model. The results included a 300% increase in lead volume, over 700 installations per month from PX campaigns, and 80% of online appointments being driven from their PX-hosted pages.

ADT