Case Study: ADT achieves 15,000+ customers with PX

ADT delivers 15,000+ customers with PX in a 7-year partnership

PX helped ADT, a major home security provider, transition away from third-party leads by facilitating an exclusive partnership with the performance marketing company Dolead. ADT's challenge was to own the full, branded customer acquisition experience, which required a partner that could deliver high-intent prospects, maintain strict brand control, and provide transparent, data-driven results.

The solution implemented by PX centralized prospect routing and provided daily performance data, enabling Dolead to optimize campaigns. PX also managed dynamic pricing and ensured all assets met compliance standards. As a result of this partnership managed by PX, ADT received 5,000-10,000 prospects per month, achieved a consistent sales rate of over 8% for its core segment, and generated over 15,000 customers from 2019 to 2024.

ADT