Case Study: Microsoft achieves 93% faster first proposal drafts with pWin.ai

Microsoft and Shipley’s Strategic Partnership with pWin.ai Revolutionizing Proposal Writing with AI

Microsoft’s Proposal Center of Excellence (PCoE), led by Carrie Jordan, needed to scale high-quality, secure proposal production across 10,000+ submissions per year while reducing repetitive work and maintaining best-practice compliance. To meet these challenges, Microsoft partnered with pWin.ai (in collaboration with Shipley) to evaluate an AI-driven proposal writing solution that would be easy to adopt, technologically robust, and satisfy strict security requirements.

pWin.ai—built on Microsoft technologies and integrating Shipley’s methodology—was implemented with CMMC Level 2 security, weekly masterclasses for change management, and seamless workflow integration. The solution cut time to the first proposal draft by 93%, enabled creation of drafts within 24 hours, produced more consistent voice and style across sections, increased PCoE capacity to support more bids, and is being rolled out more broadly across Microsoft’s sales organization.

Microsoft

Carrie Jordan

Director of Proposals