Case Study: Murphy Whips achieves a refined global eCommerce experience with PWD

Murphy Whips launches custom Shopify site with PWD for global orders and easy backend management

Murphy Whips, an artisan brand crafting handmade whips, needed an eCommerce website that reflected their unique craftsmanship while being simple for customers to navigate and purchase from. They partnered with the vendor PWD to develop a custom Shopify platform that could support international demand.

PWD designed and developed the Shopify site with custom fields built directly into the theme, allowing for tailored product configurations without compromising on usability. The solution gave Murphy Whips full control over orders and product management. The result was a refined eCommerce experience that balanced storytelling with function, providing a clear path to purchase for customers.

Murphy Whips