Case Study: Seattle Mariners boost fan engagement and ticket sales with PwC's AI platform

Seattle Mariners unify 1.15 million fan records and expect 10%+ ticket sales growth with PwC Consulting

The Seattle Mariners faced a challenge in understanding and engaging their full fan base, relying on limited survey data and broad segments. This made personalized marketing and driving ticket sales difficult. They partnered with PwC Consulting to engineer an AI-powered platform to gain a more precise view of their fans.

PwC built the Mariners Intelligence platform, which unified 1.15 million fan records and used machine learning to create 49 microsegments for precision targeting. This solution, powered by Anthropic and Microsoft Azure, is designed to deliver real-time campaign recommendations. The Mariners expect this new capability to drive a 10%+ uplift in ticket sales season-over-season.

Seattle Mariners