Case Study: Wetter.com achieves 3X push subscriber growth and sends 70M timely alerts/month with Pushwoosh

Wetter.com sends highly relevant and timely weather alerts to its users

Wetter.com, the leading weather forecasting portal in Germany, Switzerland, Austria and across the EU, needed to deliver timely, relevant weather alerts so users could act on storms, rain, heat and other hazardous conditions. To solve this challenge they partnered with Pushwoosh and leveraged Pushwoosh Segmentation to tailor notifications to user preferences and priority levels.

Using Pushwoosh’s multi-level subscription and segmentation features, Wetter.com automated delivery of targeted push alerts (rain, storm, hail, snow, etc.), letting users choose which warnings and severity levels to receive. The result: Wetter.com now reaches 15 million monthly active users, has over 6 million push subscribers (3X growth year-over-year), sends about 70 million pushes per month, and achieves an average click-through rate of 7–9%, demonstrating stronger engagement and timely user protection thanks to Pushwoosh.

Wetter.com