Case Study: V/Line keeps commuters informed with timely service alerts using Pushwoosh

V/Line keeps 131,000 subscribers informed with Pushwoosh

V/Line, a government-owned Australian regional passenger train and coach service, faced the challenge of keeping thousands of daily commuters informed of timely schedule changes and service updates for its network of over 2000 weekly trains. They implemented Pushwoosh to automate and send relevant push notifications.

Using Pushwoosh's segmentation tools, V/Line automated notifications based on a commuter’s specific route and schedule, ensuring passengers received timely reminders and updates. This solution resulted in the app growing to over 45,000 monthly active users, with more than 131,000 customers subscribed to push notifications—tripling the audience in two years—and the delivery of hundreds of thousands of timely notifications each month.

V/Line