Case Study: Telecom Armenia achieves 50% higher engagement with Pushwoosh

Telecom Armenia increased engagement by 50% with Pushwoosh

Telecom Armenia, the biggest broadband and telecommunications company in Armenia, wanted to improve engagement in its My Beeline Armenia mobile app, reduce drop-off after onboarding, and better promote new products and services. To solve these challenges, the company turned to Pushwoosh and its customer engagement tools, including push notifications and in-app messages.

Using Pushwoosh, Telecom Armenia created a smoother onboarding experience, kept users updated on new features, and promoted offers and devices more effectively. The results included a 1.5x increase in user engagement from a single promo campaign, 5x higher CTRs than SMS, stronger sales and engagement growth, and improved app store ratings.

Telecom Armenia

Elen Simonyan

Digital Product Manager