Case Study: Arizona State University boosts app engagement and ratings with Pushwoosh

Sun Devil Rewards Engages 97% of Its App Users with Pushwoosh

Arizona State University’s Sun Devil Rewards loyalty program wanted a better way to engage students and alumni through its mobile app, reengage inactive users, attract account authentication, and expand the reach of notifications. To solve this, the university worked with Pushwoosh and used its in-app messaging and text-to-in-app capabilities to promote content and important updates.

With Pushwoosh, Sun Devil Rewards sent rich in-app messages with branded images, GIFs, and strong calls to action, while also guiding users from push notifications to specific in-app messages. The result was a push opt-in rate of 97%, a 36% increase in mobile app ratings, and effective engagement with 11,500 monthly active users.

Arizona State University