Case Study: Sun Devil Rewards boosts app engagement and ratings with Pushwoosh

Sun Devil - Customer Case Study

Sun Devil, Arizona State University’s official loyalty and rewards program, needed a better way to engage students and alumni with news, events, and important notifications in its mobile app. It also wanted to reengage inactive users, drive account authentication, and expand the reach of push notifications. Pushwoosh provided the in-app messaging capabilities used to address these challenges.

Using Pushwoosh, Sun Devil Rewards sent rich in-app messages with branded images, GIFs, and strong calls to action, plus text-to-in-app messages that guided users to authenticate their accounts. As a result, Pushwoosh helped increase the push notification opt-in rate to 97%, improve mobile app ratings by 36% in five months, and effectively engage 11,500 monthly active users.

Sun Devil