Case Study: SPORT1 Achieves 5M App Opens with Pushwoosh

SPORT1 has achieved 5 million app opens with push notification open rates of up to 8%

SPORT1, the leading multichannel sports platform in German-speaking countries, needed a way to drive more app opens and keep sports fans coming back, since its in-app advertising model depends on strong engagement. SPORT1 used Pushwoosh to support its push notification strategy and improve retention across mobile and web users.

With Pushwoosh, SPORT1 implemented transactional push notifications for live sports updates, editorial push notifications for news and articles, and in-app messages for feature updates and feedback. The team also improved opt-in during onboarding and used granular user preferences to send more relevant content, helping SPORT1 reach 5 million app opens per month and push open rates of up to 8%, about 2–3x above the benchmark for news apps.

SPORT1

Abbas Niyazi

Online Marketing Manager