Case Study: SPORT1 boosts CTR and app traffic with Pushwoosh segmentation

SPORT1 boosts push CTR to 8% with Pushwoosh

SPORT1, a leading sports platform in German-speaking countries, aimed to drive recurring visits and boost traffic from its web and mobile users. To achieve this, they partnered with Pushwoosh to implement a segmented push notification strategy.

Pushwoosh's marketing segmentation tools enabled SPORT1 to create precise audience segments based on user-selected favorite sports, teams, and leagues. This allowed them to send highly relevant transactional and editorial push notifications. The solution resulted in a push click-through rate of 8%, which is two to three times higher than the industry average, and led to 5 million monthly app opens, which significantly increased overall traffic and ad impressions.

SPORT1