Case Study: a South African fintech company scales email volume from 1M to 8M monthly with Pushwoosh

Scaling emails with Pushwoosh Growing from 1M to 8M emails MoM

A South African fintech company faced a challenge in scaling its email communications while ensuring sophisticated data sync and storage, as its previous provider could not meet these needs. They turned to their existing mobile push notification provider, Pushwoosh, to implement an email marketing solution that could integrate with their in-house customer data platform (CDP).

Pushwoosh provided the solution through its well-documented APIs, enabling the automation of user lifecycle communications including welcome campaigns, behavior-based emails, and localized newsletters. This resulted in the company scaling its email volume from 1 million to 8 million per month. Pushwoosh also delivered a 97% deliverability rate and helped the company achieve a 10% increase in email open rates.