Case Study: Map Your City achieves personalized product-led growth with Pushwoosh

Map Your City & Product-Led Growth

Map Your City, a Dutch startup expanding across the EU and Canada, needed a better way to grow a two-sided marketplace that serves both small businesses and end users. The company wanted to deliver strong value to paid subscribers while also attracting new users with free access to curated local content, but its earlier direct-sales approach was too expensive and unreliable.

Using Pushwoosh, Map Your City implemented a product-led communication strategy with push notifications, emails, geozone-based segmentation, and onboarding/retention optimization. Pushwoosh helped the team personalize experiences, send location-based messages, and automate timely reminders, improving engagement and supporting organic growth through happier partners and more new users, though no specific numeric uplift was provided.

Map Your City

Caroline Vrauwdeunt

Co-founder