Case Study: Avianca boosts LifeMiles engagement with Pushwoosh

Lifemiles Inc. Automates Its Loyalty Program with Pushwoosh Geozones

Avianca, the Latin American airline, wanted to increase engagement with its LifeMiles loyalty program and motivate frequent flyers to earn and spend reward miles, ultimately driving more ticket sales and revenue. To address this challenge, Avianca worked with Pushwoosh and its geo-based automation capabilities to deliver timely, location-relevant messages to customers.

Using Pushwoosh Geozones, Avianca reminds LifeMiles members when they are near partner locations such as retailers, gas stations, hotels, and banks, showing them how to earn or redeem miles on the spot. The program now supports 7 major partners across the Americas and 100+ brick-and-mortar stores, with Avianca sending over 100,000 notifications daily, reaching 250,000 monthly active users, and growing its audience 5x year over year.

Avianca