Case Study: justDice reduces early churn and boosts retention with Pushwoosh

justDice reduces early churn by 26% with Pushwoosh

justDice, a mobile game app publisher, faced the challenge of new users churning before completing the onboarding process. To combat this early drop-off, they partnered with Pushwoosh to implement a lifecycle marketing solution using automated push notifications.

Pushwoosh implemented an early churn prevention campaign triggered minutes after app install. This automated push reminded players to finish onboarding and claim a welcome bonus. The solution achieved a 26% reduction in early churn and a 10.7% conversion rate at the end of the onboarding campaign for justDice.

justDice