Case Study: justDice boosts retention and revenue with Pushwoosh

justDice reduces churn by 26% with Pushwoosh

justDice, a Hamburg-based global leader in rewarded mobile gaming apps, faced the challenge of improving early-stage retention and driving engagement across its portfolio of 20+ apps to fuel its unique monetization model. They turned to Pushwoosh for an easy-to-use and reliable lifecycle marketing solution to manage communications at scale without heavy developer involvement.

Using Pushwoosh's Customer Journey Builder, justDice implemented automated onboarding and behavior-triggered campaigns across multiple channels. This solution delivered a 26% reduction in churn, a significant boost in engagement with push conversion rates up to 10.7%, and an increase in monetized user rate and revenue. Pushwoosh also enabled the team to save two work hours per campaign by easily scaling top-performing journeys across their entire app portfolio.

justDice