Case Study: Instories automates subscription conversion and retention with Pushwoosh

Instories automates 31 subscription journeys with Pushwoosh

Instories, a mobile creative app with over 15 million users, faced the challenge of automating personalized messaging across its global subscription funnel. Their freemium model required sending the right message at the right time—from onboarding to renewal—to prevent churn and drive conversions at a massive scale. They needed a platform like Pushwoosh to instrument this complex process.

Pushwoosh implemented a solution using its Customer Journey Builder, creating 31 always-on automated journeys powered by 459 custom events. This system delivered coordinated push and email messaging across every funnel stage, including sophisticated branching for trial activation and cancellation recovery. For Instories, the result was a fully automated conversion and retention system that operates at a global scale, with built-in A/B testing to continuously optimize performance.

Instories