Case Study: HungryNaki boosts orders and AOV with Pushwoosh

HungryNaki Boosted Orders and AOV with a Customer Engagement Strategy by Pushwoosh

HungryNaki, Bangladesh’s first food delivery brand, needed a way to sustain its pandemic-driven growth and scale user engagement, retention, and conversion as demand normalized. The team also wanted better audience segmentation, location-based personalization, faster message delivery at scale, improved Android deliverability, campaign automation, stronger analytics, and API access, so it chose Pushwoosh as its customer engagement platform.

With Pushwoosh, HungryNaki implemented behavior-based segmentation, event-triggered messaging, dynamic content personalization, and unlimited in-app messaging to deliver timely, targeted campaigns. The results were strong: in six months, the company saw a 10x increase in DAU, 2.6x growth in MAU, Android users reach 17%, and improvements in order volume, average order value, conversion rates, retention, and customer lifetime value.

HungryNaki

Zahidul Alam Chowdhury

Head of Product