Case Study: FIBA boosts real-time engagement with Pushwoosh

How FIBA boosts engagement with high-speed and geo-based push notifications

FIBA, the international basketball federation, needed a way to stand out in a highly competitive sports media landscape and keep fans engaged across its website, mobile app, and live streams. To strengthen engagement and drive users back to its products, FIBA turned to Pushwoosh for real-time and geo-based push notifications.

With Pushwoosh, FIBA used automated live-score alerts, segmented editorial pushes based on favorite teams and players, and Geozones for location-triggered notifications at major events. This helped FIBA deliver faster updates, create more personalized messaging, and reach up to a 9% open rate on curated notifications, while maintaining up to a 6.45% overall push open rate in the off-season and sending 6M real-time push notifications during event season.

FIBA

Jonathan Gisiger

Digital Product Manager