Case Study: HockeyTech keeps hockey fans engaged with Pushwoosh

HockeyTech keeps up to 46.5% of hockey fans engaged with Pushwoosh

HockeyTech, a subsidiary of FloSports, faced the challenge of delivering timely, game-related updates to hockey fans across its portfolio of more than 50 apps. They needed a reliable solution to send instant, relevant alerts on plays like goals and penalties to maintain fan engagement throughout the fast-paced hockey season.

Pushwoosh provided the solution by implementing a consistent transactional push strategy for real-time game alerts and next-day editorial content. This approach resulted in HockeyTech maintaining a highly engaged audience, sending up to 2 million push notifications daily and achieving an Android monthly active user rate of 46.5%, significantly above the industry benchmark. The reliable performance of Pushwoosh ensured seamless delivery even during peak traffic.

HockeyTech