Case Study: GB News boosts real-time audience engagement with Pushwoosh

GB News sends 12 million daily push notifications with Pushwoosh

GB News, a UK TV channel, faced intense competition from established broadcasters and needed to deliver breaking news faster without disrupting editorial workflows. To achieve this, they partnered with Pushwoosh, integrating its service via API.

Pushwoosh provided a single push UI integrated with the GB News CMS, allowing editors to send notifications directly from their publishing workflow. This solution enabled real-time audience engagement during live events. The results were significant, with over 12 million push notifications sent daily, an audience growth to 1.2 million subscribers, and a Day 30 retention rate of 8.55%.

GB News