Case Study: EXMO.com boosts activation and conversion with Pushwoosh

EXMO.com boosts conversion to 7.8% with Pushwoosh

EXMO.com, a leading European cryptocurrency platform, faced the challenge of optimizing its user lifecycle in a competitive market. Their goals were to drive user activation, increase engagement, and sustain long-term retention. To achieve this, they partnered with Pushwoosh to implement behavior-based push notifications and in-app messaging.

Using Pushwoosh's Customer Journey Builder for automation and real-time analytics, EXMO.com guided users through key actions like account verification and first deposits. The solution delivered significant results, including an 88.12% push-enabled rate and a 7.8% conversion rate from a recent promotional campaign, which surpassed their previous benchmark. Pushwoosh enabled EXMO.com to transform its mobile app into a powerful channel for activation and revenue growth.

EXMO.com