Case Study: Bantoa Achieves 91.9% CTRs with Pushwoosh

Bantoa Has Got 91.9% of Shoppers Engaged with Personalized Push Notifications Using Pushwoosh

Bantoa, a fashion social e-commerce platform, partnered with Pushwoosh to improve engagement as its audience grew. The company needed a better way to move beyond generic communications and email-only outreach, which were less engaging and could be missed or marked as spam. Using Pushwoosh push notifications, Bantoa aimed to deliver more relevant messages to users across its mobile apps and website.

With Pushwoosh, Bantoa implemented personalized, behavior-based push notifications using custom data, audience segmentation, and the Pushwoosh API. The platform helped Bantoa target users by preferences, browsing behavior, gender, age, language, and other profile data, resulting in up to 91.9% CTRs, +28% user registrations, and +37% D30 retention. Bantoa also reported 94% monthly active subscribers, showing strong ongoing engagement driven by Pushwoosh.

Bantoa

Enrico Antonini

Bantoa