Case Study: AvaTrade boosts engagement and conversions with Pushwoosh

AvaTrade Has Engaged Its App & Web Audiences with a Beyond-Push Strategy Powered by Pushwoosh

AvaTrade, an international online broker with more than one million customers across 30 websites and 3 mobile apps, needed a centralized way to engage users across web and app channels. The company turned to Pushwoosh to help orchestrate multilingual, behavior-based communications and improve conversions from both registered and anonymous users.

Using Pushwoosh, AvaTrade implemented omnichannel messaging with web and app push notifications, in-app messages, API-driven transactional alerts, segmentation, and Customer Journey Builder flows. The results included a 12% increase in conversion to real account registration, 16% more webinar registrations, and CTRs on personalized transactional pushes that were 9.4x higher than the industry benchmark, showing strong impact from Pushwoosh-powered engagement.

AvaTrade

Ori Matarasso

Chief Marketing Officer