Case Study: Alinma Bank achieves reliable multi-app messaging at scale with Pushwoosh

Alinma Bank delivers millions of daily messages with Pushwoosh

Alinma Bank, a leading financial institution in Saudi Arabia, faced the challenge of managing a high-volume, multi-app messaging ecosystem for its digital banking services. They needed a customer engagement platform capable of handling millions of daily transactional and marketing messages with absolute reliability, sophisticated internal segmentation, and dynamic deep linking, all while operating multiple apps under a single account. To meet these needs, they partnered with Pushwoosh to use its API-driven messaging infrastructure.

The solution implemented by Pushwoosh provided a flexible, API-first messaging engine that integrated seamlessly with Alinma Bank's proprietary systems. This allowed the bank to maintain full control over its user data and segmentation while Pushwoosh handled the robust delivery. The results included zero performance issues under high load with millions of messages delivered daily, seamless orchestration of multiple apps under a single Pushwoosh account, and a stable eight-year partnership, enabling the bank's digital-first strategy.

Alinma Bank