Case Study: Žurnal24.si achieves double-digit CTRs with PushPushGo web push campaigns

Žurnal24.si reaches double-digit CTRs with their web push campaigns

Žurnal24.si, a leading Slovenian news portal, faced the challenge of increasing page views and building an engaged database of regular readers. To address this, the company partnered with the vendor PushPushGo to implement a web push notification service as a key part of its engagement strategy.

PushPushGo's solution involved a strategy of sending 8-10 targeted and mass web push campaigns daily, with content segmented based on user interests. This approach delivered highly personalized news updates, which resulted in dramatically higher engagement. Targeted campaigns achieved an average CTR of 7.28%, with one specific campaign targeting regional news reaching an exceptional 22.45% click-through rate, successfully meeting the portal's goals.

Žurnal24.si

Matej Košir

Executive Director