Case Study: Večernji.hr boosts reader engagement with PushPushGo

Večernji.hr: over 73% of web push subscribers engaged with the portal during the last 7 days

Večernji.hr, a major Croatian news portal, sought to reach a wider audience and increase its number of regular readers. To achieve this goal, they turned to the vendor PushPushGo to implement its web push notification service.

PushPushGo's solution involved a strategic mass-campaign approach with daily notifications, a send-limit to prevent fatigue, and regional targeting for relevance. This strategy resulted in an average click-through rate of 3.2%, with some campaigns exceeding 6%. Most notably, PushPushGo helped drive engagement with over 73% of the portal's 125,000+ subscribers being active on the site within a seven-day period.

Večernji.hr

Denis Kunšt

Product Manager