Case Study: InPost warns customers about fake SMS with PushPushGo web push notifications

Using push alert to send important announcements

InPost, a Polish courier company, faced the challenge of needing to urgently warn its customers about fraudulent SMS messages that were being sent by scammers impersonating the brand. To reach their audience as quickly as possible, they partnered with the vendor PushPushGo to utilize its web push notification service.

PushPushGo implemented a solution by sending a mass web push campaign to all of InPost's subscribers, alerting them to the dangerous scam. This strategy was highly effective, successfully reaching 57% of their subscriber base. The campaign also achieved a significant click-through rate of 16.57%, demonstrating high engagement and ensuring the critical security message was widely seen.

InPost

Paweł Halicki

Senior SEO Specialist