Case Study: TUI achieves 4%+ CTR on geolocation-targeted campaigns with PushPushGo

Using geolocation to target clients in the travel industry

TUI Austria, a major global tour operator, sought a way to reach clients with highly personalized travel offers in the post-covid landscape. Their challenge was to provide potential travelers with relevant promotions that matched their specific needs and location. They partnered with the vendor PushPushGo to utilize its web push notification service.

The solution implemented by PushPushGo used geolocation targeting to send personalized messages to subscribers based on their location, promoting flights from their nearest airport. This strategy proved highly effective, with campaigns achieving a click-through rate of over 4%. For one campaign targeting users near Vienna, PushPushGo helped TUI achieve a 4.25% CTR, demonstrating a significant and measurable impact on customer engagement.

TUI

Sanna Martini

Customer Relationship Management